Our Process

After the initial discussions with you about the project, we begin by helping you get all the prerequisites in order. Doing this homework is of prime importance. It is the foundation of the project. If you do not happen to have sufficient knowledge and material to begin with, our analysts will help you with all the research & study that is needed to get going. This is carried out in a rather disciplined way. Documentation is an integral part of this stage. We know what you’re thinking! You hate those dull PDFs and the morbid triteness of PPTs. So do we! We only prepare those essential documents that are absolutely vital for the execution of the project. And even those documents aren’t boring at all. They are an interesting read and are treated as guidebooks to the project in subsequent stages by all the team members.

This is the work we pride ourselves in. In this stage we set about the difficult task of finding the perfect balance between making the design look modern and futuristic, while keeping the interface so functional that it becomes invisible. Fortunately, all the hard work put in during the blueprinting stage comes handy now. The arduous task of simplifying the interface has almost been taken care of, so now, the designers begin making a number of other refinements in a variety of other domains. For example, exercises like understanding the cultural conventions, studying the target audience’s anthropological backgrounds, and researching about subject-oriented semiotics, take the designs to a level beyond the measures taught in books & classrooms. Apart from designing the final look of the product’s interface, we also help our clients with the designing of branding and marketing material. We’d gladly design even the logo and brand ambience of your product based on your ideas.

Nothing can explain what this stage means to us better than ‘the magic trick’ analogy. As Christopher Priest explained in his book that every good magic trick has 3 important acts, so do our process model. The first 2 stages (Brainstorming & Blueprinting) were act #1: ‘The Pledge’, where we begin with something ordinary that is known to you. Then the next 2 stages (Designing & Prototyping) were act #2: ‘The Turn’ where we turn that ordinary into something extraordinary. But you wouldn’t clap yet, because the magician hasn’t showed you how great the trick was, which is why there is the 3rd act, the hardest part – ‘The Prestige’. It is after the end of this act that the audience is left mesmerised. For us, this stage of writing Code and the next one, together, are ‘The Prestige’. Our programmers & QA guys work their hardest to pull off these 2 stages perfectly and then when you see the outcome, you turn into a fan.

After undergoing through those 6 gruelling stages filled with anticipation, frustration, excitement and a dozen of other emotions, we arrive at this moment when the pilot program is ready for the launch. But the mission isn’t over yet. There are a zillion things that could go wrong and mess up all the work that is done so far. Thus, we approach the deployment phase with as much attention as the above 6 stages. With every project the manual exercises & technical duties that need to be performed in this deployment stage keep changing. We analyse what a product needs for going live, we design the plan accordingly. There are some basic exercises like preparing the transition material & grooming the on-site team, deploying the assets in the live environment, vigorously monitoring the performance metrics & traffic inflow, setting up multiple instances as backup environment, etc. that are mandatory for almost all our projects. These exercises are aided by state-of-the-art tools & infrastructure, and are scaled up or down depending on the launch’s requirements.