When you reach for the stars
you may not quite get one,
but you won’t come up with a handful of mud either.
I put my heart and my soul into my work,
and have lost my mind in the process.
Any product that needs a manual to work is broken.
We are what we repeatedly do.
Excellence, then, is not an act,
but a habit.
Our greatest glory is not in never falling,
but in rising every time we fall
Design is not just what it looks like and feels like.
Design is how it works.
He who is not courageous enough
to take risks
will accomplish nothing in life.
Simplicity is not the goal.
It is the by-product of a good idea and modest expectations.
Quality means doing it right
even when no one is looking.
Life’s most persistent and urgent question is,
‘What are you doing for others?