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Design is not just what it looks like and feels like.
Design is how it works.

- Steve Jobs

We are what we repeatedly do.
Excellence, then, is not an act,
but a habit.

- Aristotle

When you reach for the stars
you may not quite get one,
but you won't come up with a handful of mud either.

- Leo Burnett

Simplicity is not the goal.
It is the by-product of a good idea and modest expectations.

- Paul Rand