5 Reasons Why a Custom WordPress Theme Is Better for Your Business

Ankita Tanti
Ankita Tanti
Sr. WordPress Developer
25th June 2022 7 mins read

Quick Summary: Custom WordPress themes are the best choice to distinguish your website from the competition. Wondering why you might want a custom theme for your business website? Know the top 5 reasons why a custom WordPress theme is better for your website.

WordPress offers multiple alternatives through free themes, paid themes, and custom theme development for better features and configurations.

Among the above choices, the preferred option should be custom themes and custom WordPress development as it enables a unique identity for your business that also meets user needs. A Customized WordPress theme can make your website dressed in interactive and attractive apparel while your competitors wear a uniform.

Why might you want a custom WordPress theme?

WordPress is the go-to option owing to its flexibility as you can do pretty much anything with the help of WordPress developers. Since the custom WordPress themes are tailored to meet specific needs, personalization offers impressive benefits. The custom WordPress development will help you design the website in the style you want based on how developers choose the themes.

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A professional designer can help you design a website in a way with an appealing logo, colors, and fonts directly to your site’s code. However, design is not the only factor that benefits if you want a website that gives a unique feel, you should opt for custom themes that help you leverage built-in search engine optimization benefits. Hence, your site will rank higher and get a position on the top listing sites.

To learn how to build a custom WordPress theme, a basic understanding of WordPress is vital. Either you should have a basic knowledge of web design languages, or you can hire a web developer to create a custom WordPress theme.

Key considerations why you should invest in Custom WordPress Theme Development

A custom WordPress theme can have many advantages, from an appealing design to enhanced performance. Let us walk you through the key considerations of custom WordPress theme development for your business.

1) Custom WordPress theme reflects business goals

Choosing the right color, fonts, and appearance is not the only consideration in custom theme development. There’s a long list of things that you need to keep in mind such as:

  • What do you want from your website in terms of goals?
  • Is your website just for representation purposes?
  • Who is your target audience?
  • Why would your prospects visit your website?

It is vital to answer these questions before finalizing a theme. Customizing a pre-made theme won’t ensure desired outcomes as you need to set specific goals.

2) Custom themes fulfill your design expectations

You will find plenty of themes and a few beautiful ones among the premium ones that would let you enhance the appearance and layout. This may not always meet your expectations in design and user requirements. 

Moreover, website design plays a vital role in giving the best experience to your users. If your WordPress website doesn’t offer a seamless user experience, you will find difficulty in recovering from bounce rates as your users will drop off.

Hence, to deliver accurately based on your users’ needs, you should choose customized WordPress themes and leave them to the WordPress development professionals.

How can you customize your website theme for optimum design and UX?

  • Custom color combinations 
  • Custom placements of the social media buttons 
  • Seamless widget formations 
  • Custom landing pages for better user experience

3) Custom themes give you more security 

Security is imperative for any business. Unfortunately, it is often overlooked even after the internet swarming with threats. Having a lack of care makes hackers’ work easier and your WordPress website can be easily compromised. 

You might have a question: how cyber attackers can access my WordPress site? To shed light on your question, hackers can download themes and try to break codes to find weak spots. Thereafter, they search for websites with such themes and enter through security holes. 

It is difficult for hackers to enter custom-built themes as code is hard to break, and this will help you secure your site from cyber attacks.

4) Custom themes provide ease of customization

As the name suggests, custom themes provide ease of customization and build a custom WordPress website using custom fields. With the help of custom themes, developers can add functionality and additional data as desired to the platform, thus ensuring that the website is designed to meet technical and business needs.

5) Custom WP theme cut down plugins dependency

Plugins enhance the functionality of a WP theme. However, there is also a downside of plugins as they can also slow down the website.  When you use a pre-built theme with desired features, you must use the plugins needed to run your business’s digital front. 

Custom WordPress themes can help you cut down your dependency on third-party plugins. If you are working with a professional WordPress theme developer, you can ask them to develop any plugin functionalities into your custom-made theme. 

When you don’t have to install plugin codes at run time, it helps keep the theme lighter and agile. It also limits your website’s exposure to bugs.

Ending Up!

If your business website development timeline is well-managed and you don’t a budget constraint, you must go with a custom WordPress theme development services for your business. Hire a WordPress theme developer from Creole Studios to design a scalable, SEO-friendly, and engaging website with improved security.

Ankita Tanti
Ankita Tanti
Sr. WordPress Developer Team leader for Wordpress & CMS technologies at Creole Studios, and a die-hard believer in the power of open source technologies.

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