Why Should Your Business Invest in a Custom WordPress Website Design?

Ankita Tanti
Ankita Tanti
Sr. WordPress Developer
21st June 2022 7 mins read

Quick Summary: Do you know that a good website design creates a good image of your website in your audience? Custom WordPress website design is one of the most crucial factors in delivering a seamless user experience. Here are the advantages of custom website design for your new or pre-built WordPress website.

Since we live in a tech-savvy world, businesses must maintain a robust virtual presence achieved through a website. However, cut-throat competition made people realize that a simple website might not draw the desired traffic. This led them to undertake customization, and what better CMS to rely on than Custom WordPress website design? 

WordPress is highly customizable, and with custom WordPress development, you can personalize the website based on your business needs. If you want your business website to get the necessary attention from your target audiences, you must pace your way towards custom WordPress website design and development. A tailor-made website can significantly improve the user experience by catering to their requirements in the most functional way possible. 

But can your business benefit from a custom WordPress website design? Is it going to be worth the investment? Let us answer your questions by discussing its distinct benefits. 

What is Responsive Website Design?

Creating a responsive website is one of the most crucial aspects of upholding a positive user experience. 

But what is a responsive website design, and why is it important? 

Responsive web design is an approach that facilitates website development and design along the lines of the user’s behavior based on the screen size and platform. This process uses CSS media queries, flexible grids, and layouts to respond to the user’s preference. 

In other words, a responsive website automatically accommodates the platform’s image size, resolution, and overall layout. 

The need for a responsive website design is at an all-time high due to the high dependence on smartphones. According to Statista, the number of smartphone users reached 301.65 million in 2022 in the United States of America, and this number is projected to reach 311.53 million in 2025. 

Businesses find it wise to create a responsive website to acclimate such a high smartphone user base. 

What is a Custom Website?

There are two ways to build a website. Either you can use the premade templates and layouts to build a website. Or, you can build from scratch, starting right from the coding process. 

While the former provides layouts, colors, and fonts options, it might limit the overall creativity and efficiency of the website. On the other hand, custom-built websites do not have such constraints. You can alter the functionalities and appearance of the website as per the business requirements. 

Website customization services entail a bunch of facilities, right from hosting to lead tracking or analytics and maintenance. 

Why should you invest in a custom and responsive web design?

Custom web development brings varying benefits to the table. The following reasonings will help you understand those advantages:

why-should-invest-in-custom-web-design

Make your website stand out.

As of March 2022, there are 1.93 billion websites online. Now it can be difficult for your website to get the limelight if it has a generic layout and appearance. But with custom web design, your website will look unique and professional, which will help in generating a positive first impression. 

Customized themes and plugins enhance the existing appearance and efficiency of the website, something that will instantly catch your user’s eye. 

Create a responsive website 

Since custom web development contains responsive web design, your users will be able to access your website through any platform- be it their smartphones, tablets, or PCs. Such convenience helps build a positive brand image and credibility.

Create an authentic and credible impression 

The authenticity and distinctiveness of a custom WordPress website can create a long-lasting positive first impression. It will attract the attention of your target user base to help you qualify more leads and make your website a preferred choice amongst the competitors. 

Flexible and Adaptable 

Flexibility and quick adaptability are some salient features of custom web design. Since it allows the WordPress website to be customized to the most minute details, it helps you build a flexible and fully personalized website. 

Reach increased

Creating a customized website that meets the user’s requirements in terms of functionality, efficiency, and accessibility helps build a brand identity. This can be leveraged to increase the overall reach and traffic. 

Secure and Faster 

Since custom web development involves building a website from scratch, the result is safer. Not only are the themes, plugins, and core built with safe codes, but such a practice also makes the website faster. 

Moreover, since custom web design only adds the necessary plugins and functionalities, it makes it easier for you, as the website owner, to edit elements in the future. 

Read More: HOW TO ADD TWO-FACTOR AUTHENTICATION TO PROTECT YOUR WORDPRESS WEBSITE?

Makes website search engine friendly 

Making a website search engine friendly is not a cakewalk. You will have to optimize the HTML and CSS per SEO rules. But such undertakings will not be necessary with custom web design as it will be designed as per the SEO norms from the very beginning. This will give your WordPress website a headstart when it comes to getting a higher rank on the SERP. 

Read More: WHY SHOULD YOU CONVERT YOUR HTML WEBSITE INTO A WORDPRESS THEME

Cost-effectiveness 

Every penny spent on custom WordPress design is profitable as such an elaborate process can draw potential customers to your website. In a way, custom WordPress development must not be considered an expense but rather an investment. 

More leads and conversions 

Generic websites can be hit-and-miss since the users might simply skip the website and move on to the next best one. However, with custom web design, you can retain the attention of your users and visitors with customized themes, plugins, and a visually appealing layout. 

Additionally, since a customized website is SEO-optimized, it allows your business to reach the target audience to increase the conversion rates and lead to more revenue. 

Build your customized responsive WordPress website today 

Investing in custom web development can seem overwhelming at first. However, your business will eventually reap the benefits in the long run. Not only is this option cost-effective, but it takes your business to a whole new level of success, brand recognition, and profitability. 

If you are planning to build a custom and responsive web design for your business, the dedicated WordPress developers at Creole Studios can lend a hand. With our years of experience and expertise in custom WordPress development, you will receive the best website design that meets your business’ vision!

Ankita Tanti
Ankita Tanti
Sr. WordPress Developer Team leader for Wordpress & CMS technologies at Creole Studios, and a die-hard believer in the power of open source technologies.

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