6 Things to Consider While Developing a SaaS Application

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Quick Summary: SaaS has many benefits and companies need to think about moving to them. With SaaS, users can easily access cloud-based applications even if they aren’t locally installed, creating a whole new world of possibilities. In this blog, we offer six key considerations for developing a SaaS application successfully.

There has been rapid growth in the SaaS web application development industry, which has attracted businesses from many different industries. Thus, more and more organizations are focusing on the development of SaaS applications and moving to the cloud.

Businesses prefer SaaS-based architectures because they offer robust and scalable applications in the cloud for a reduced cost based on pay-per-use. In addition to providing greater business value, SaaS is fundamentally faster. 

The SaaS Market grows by 12% per year, thus developing SaaS application has become a very lucrative business. It has increased from $31.5 billion to an estimated $171.9 billion since 2015. Since the world is moving toward automation and user-friendly interfaces, these figures will only increase dramatically in the future. 


While SaaS first aimed to produce better goods, many of its guiding principles have found their way into marketing and sales teams, changing the way customers interact with the product. Free trials, for instance, were highly uncommon before the development of SaaS but are now quite widespread in the software market.

Things to Consider While Developing a SaaS Application

More applications are continually floating on the cloud by organizations. But what can you do if your company needs a SaaS application development platform? How can you choose the best SaaS app development company to work with? How to create an MVP for developing a SaaS application? Are there any factors that must be taken into account when creating such programs, and what purpose do they serve?


1) Understand Your Market Audience

The software cannot be used in a one-size-fits-all manner. Every business needs unique attributes and preferences before investing in any software. Many software developers make an initial attempt to investigate several market segments without using adequate data or researching the industry. It is a significant factor in why many applications do not succeed.

Plan: Consider creating a study abroad application and promoting it in a region where most people are older than 45. Teenagers and adults between the ages of 20-35 are actively looking for educational support. Hence they would be the current and lucrative target group for such software. Hence, it is important to understand the audience your software will cater to.

Research: The creation of SaaS web apps depends on new technologies like AI, DL, etc. It is crucial to stay updated with the latest technological advances to design an app that is more sophisticated and quick than its predecessors.

Analyzing the competition: Consider the following before beginning work on the software: What sets my software or application apart from others? Your software should have special features that target an untapped market niche in this aggressive industry.

2) Establish A Pricing Model

You must set a good pricing model to make your software accessible to numerous tenants. Even if your software is more sophisticated and well-developed than competing versions, users may choose the latter if the pricing structure suits their demands.

It is imperative to set a subscription price that is neither too high nor too low. Furthermore, developers should entice customers by giving free trials and promotional offers.

There are other ways to monetize your software besides subscription. For instance, you can adopt the freemium approach. Numerous SaaS companies give out their software for free with a few features called Minimal Viable Product (MVP).

Try this app development cost calculator to estimate How much it will cost to develop your software.

3) Generate A Client Acquisition Pipeline

Even if you make the most extraordinary software, it will be useless if you don’t have clients to serve them. Many businesses focus solely on technology while neglecting the client generation part.

Therefore, SaaS Developers must select a team that continually promotes your program on digital platforms, such as through email, social media, banner ads, sales calls, etc., to attract customers and persuade people to subscribe.

A client acquisition pipeline will guarantee that your product has more customers and business using the power of different channels, and strategies. 

4) Plan for scaling from the start

One of the major advantages of SaaS is the ability to grow with the business. Hence, it is important to pay extra attention to the scaling-up ability of your software.

The software’s inability to scale up horizontally or vertically will be detrimental in the long run because you risk losing revenue and a valuable subscriber.

Furthermore, the application should be designed to function smoothly in a multi-tenant format to cater to a larger population without sacrificing functionality or confidentiality.

Four multi-tenancy design options that can complement software design are as follows:

  • Isolated
  • Infrastructure
  • Application
  • Shared

The above design options allow one to code for the greatest software with commendable scalability characteristics.

5) Select a proper Database

Although having a large, flexible, and secure database is essential for any app development, it also needs to be of a specific kind that corresponds to the interests of your clientele.

It should be scalable and enable seamless application operation across all devices and platforms. The database type you choose will be influenced by several factors, including your application’s data, scalability limit, expected client count, the ratio of read-to-write operations, coding preferences, and investment.

Developers typically use relational structure query language (SQL) databases for centrally hosted environments, whereas they favor NoSQL database designs for cloud-based environments when storing data.

you can also read this: SaaS Development Trends For 2023

6) Provide updates frequently

Nobody likes to use an outdated version of a phone, let alone software! Hence, in this face paced, technologically advanced generation, it is important to provide updates that add value to the software.  Since no software or application is error-free, the developer must constantly try to keep checking the bugs to improve the user experience.

The market is dynamic, so demand for specific features could surge. It is essential to establish a specialized team to monitor such requirements. It is critical to timely upgrade your application with new features and functionality if you want to gratify and retain your clientele.

Some SaaS application development services automate the CI/CD process, checking for problems and continuously upgrading the software to be compatible with the latest technologies while preserving data integrity and safety.


How to find and hire SaaS developers?

You cannot overlook SaaS if you want to obtain the right software for your business at a fair price that can foster growth and profitability. A useful software will empower your team and streamline operations to foster a scaling up of a business model.

To make the process easier for you, SaaS application development companies can provide you with tailor-made and robust applications compatible with Android, iOS, and hybrid systems.

Get in touch with us to hire SaaS developers and discuss your SaaS development needs.

Bhargav Bhanderi
Bhargav Bhanderi
Director - Web & Cloud Technologies

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