Monetizing Your React Native App with AdMob + AppLovin

TL;DR:

• Integrate AdMob for high fill rates and banner/interstitial ads.
• Add AppLovin for high CPM rewarded video and interstitial ads.
• Use AdMob mediation to combine both networks for maximum revenue.
• Test your setup thoroughly to avoid performance issues.
• Consider partnering with a React Native app development company for expert guidance.

Introduction

Building a great mobile app is just the first step. The real challenge for most React Native developers is turning that hard work into a profitable venture.Two of the most effective monetization tools are AdMob (by Google) and AppLovin. Both platforms offer unique advantages, and when combined, they provide a powerful revenue engine for your app. This guide will walk you through the integration process, focusing on the technical aspects and some critical business decisions you shouldn’t ignore.

If you’re looking for a professional, full-scale React Native app development company that can help you build scalable, user-friendly mobile apps, consider partnering with Creole Studios.

What is AdMob?

AdMob is a leading mobile advertising platform owned by Google. It allows developers to earn revenue by displaying ads within their apps, leveraging Google’s vast advertising network. With features like global fill rates, powerful mediation, and flexible ad formats, AdMob is an essential tool for app monetization.

Key Features of AdMob:

• High fill rates with access to Google’s extensive advertiser network
  
• Multiple ad formats including banners, interstitials, and rewarded ads
  
• Powerful mediation tools to maximize revenue
  
• Easy integration with React Native using the react-native-google-mobile-ads library

What is AppLovin?

AppLovin is another major player in the mobile ad tech space, known for its high CPMs and robust support for rewarded and interstitial ads. It offers developers the opportunity to maximize their ad revenue by targeting high-value users through precise audience segmentation.

Key Features of AppLovin:

• High CPM rates with premium ad inventory
  
• Best for rewarded videos and interstitials
  
• Advanced targeting and user segmentation
  
• Flexible SDK options, including native integration for better performance
  

Why AdMob + AppLovin?

Combining these platforms can help you maximize revenue by leveraging the strengths of each. Use AdMob as the base and plug AppLovin into AdMob mediation for optimal performance.

Prerequisites

Before diving in, make sure you have:

✅ Dev Checklist:

• React Native project (Expo w/ EAS or bare)
  
• Access to Xcode & Android Studio
  
• Firebase project for AdMob
  
• AppLovin developer account
  

✅ Business Consideration:

• Define your monetization goal (e.g., $10/day MVP → $100/day scale)
  
• Decide which ad formats you’ll use based on UX (we’ll talk about this later)

Step 1: Integrate AdMob into Your React Native App

1. Install SDK

npm install react-native-google-mobile-ads
npx pod-install

2. Android Setup (In android/app/src/main/AndroidManifest.xml)

<meta-data
  android:name="com.google.android.gms.ads.APPLICATION_ID"
  android:value="ca-app-pub-xxxxxxxx~yyyyyyyy" />

3. iOS Setup (In ios/YourApp/Info.plist)

<key>GADApplicationIdentifier</key>

<string>ca-app-pub-xxxxxxxx~yyyyyyyy</string>

4. Show a Banner Ad

import { BannerAd, BannerAdSize, TestIds } from 'react-native-google-mobile-ads';
<BannerAd
  unitId={TestIds.BANNER} // Replace with real unit ID in prod
  size={BannerAdSize.FULL_BANNER}
/>

5. Show Interstitial

import { InterstitialAd, AdEventType } from 'react-native-google-mobile-ads';
const interstitial = InterstitialAd.createForAdRequest('ca-app-pub-xxx/yyy');
useEffect(() => {
  const unsubscribe = interstitial.onAdEvent((type) => {
    if (type === AdEventType.LOADED) interstitial.show();
  });
  interstitial.load();
  return unsubscribe;
}, []);

✅ Test thoroughly before release—especially on iOS where privacy policies may block loading.

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Step 2: Add AppLovin Support (Native SDK or Wrapper)

There’s no official React Native SDK, so you have two options:

Option 1: Use a Community Wrapper

npm install react-native-applovin-max
npx pod-install

Option 2: Add Native SDK Manually

• Android (In build.gradle)

implementation 'com.applovin:applovin-sdk:+'

• iOS (In Podfile)

pod 'AppLovinSDK'

Then run:

npx pod-install

🎯 Use AppLovin mainly for rewarded videos and interstitials—they tend to generate 4–10x more revenue than banners.

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Step 3: Use AdMob Mediation to Combine Both

Instead of switching between ad SDKs manually, use AdMob as the mediation layer and add AppLovin as a network.

1. Set Up Mediation in AdMob Console

• Create a mediation group (choose ad format + platform)
  
• Add AppLovin as a network partner
  
• Enter your AppLovin SDK credentials and ad unit ID
  

2. Add AppLovin Adapter to Project

• Android

implementation 'com.google.ads.mediation:applovin:11.0.0.0'

• iOS

pod 'GoogleMobileAdsMediationAppLovin'

🧪 Test waterfall performance with test devices and adjust eCPM floors as needed.

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Final Thoughts

Integrating ads can unlock significant revenue potential for your React Native app. However, balancing user experience with monetization is crucial. If you’re looking to scale your app faster or need expert guidance on optimizing ad placements, it might be a good idea to hire React Native developers who understand the nuances of in-app advertising and user retention.

Just remember:

• Use mediation for optimal revenue
• Avoid overloading users with ads
• Test thoroughly before going live
  Integrating ads can unlock significant revenue potential for your React Native app. Just remember:
• Use mediation for optimal revenue
• Avoid overloading users with ads
• Test thoroughly before going live

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React Native

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