Why Restaurants Need to Develop Their Own Food Ordering System

Summary:

In a booming industry set to hit USD 270 billion by 2023, the blog emphasizes the strategic importance of creating your restaurant’s food ordering system. Unveiling compelling stats and benefits, discover how a personalized food ordering system enhances efficiency, boosts marketing, and propels your restaurant’s success in the digital era.

Introduction

In the ever-evolving food industry, the choice between joining food aggregators or developing a proprietary online ordering system is a crucial one for restaurant owners. With online food ordering projected to reach USD 270 billion by 2023, this blog explores why creating your restaurant’s ordering app holds the key to sustained growth. We’ll delve into statistics, consumer insights, and the myriad benefits, highlighting the strategic edge a personalized system can provide in a digitally-driven culinary landscape. Join us in unraveling the compelling case for steering your restaurant’s online destiny.

Thinking of whether you should get your restaurant listed with food service aggregators or you should develop your own food ordering system for your restaurant?- confused between both?

Let’s see what recent statistics show. 

• The revenue of online food ordering will rise to USD 270 billion in 2023 – 40 % of overall restaurant sales.

• From 2023 to 2030, it will grow with a CAGR of 10.3%.

• The food industry market size is estimated to reach USD 320 billion by 2029.

• 60% of people prefer to order food online delivery or takeout once a week (or more).

• While ordering food online, 34% of the customers spend more than $50/order.

These statistics reveal that online food ordering for restaurants is promising for startups and entrepreneurs. It seems that listing your food business on an online platform will be pretty great because it increases your sales, but coming back to the question, there are several reasons why you should create your restaurant’s food ordering app instead of featuring on high-profile and renowned food aggregators such as Swiggy, Zomato, UberEats, and many more. We will discuss this below in detail.

Why is it important to develop your own online food ordering system?

At a worldwide level, you can scale your business, connect with a larger audience, and your food delivery services in a new location without your physical presence. People who are unaware and unable to reach your restaurant can easily place an online order for your restaurant’s food. This system will hold many more beneficial points when you develop your own online food ordering system. Let’s discover them below.

Ordering Process Gets Easier and Cheaper:

Elimination of Third-Party Services: Developing your own online food ordering system eliminates the need to rely on third-party services or food aggregators like Swiggy and Zomato. This independence reduces costs associated with using external platforms and gives you more control over the ordering process.

Streamlined Execution: The system streamlines the entire ordering and delivery process, making it more efficient. Customers can place orders directly through your platform, leading to a smoother and quicker execution of orders without the involvement of intermediaries.

Efficient Customer and Order Management:

Sales Dashboard: The system provides a comprehensive sales dashboard that includes information on new, active, and canceled orders. This centralized dashboard helps in effective order management, allowing you to track and manage the entire order lifecycle.

Automated Notifications: Customers receive automated notifications (via email or SMS) once an order is placed. This feature accelerates the order execution process by keeping both the restaurant and the customer informed in real-time.

Increased marketing opportunities

24/7 Availability Without Extra Charges: One of the key advantages of having your own food ordering system is the ability to provide 24/7 availability to customers without incurring additional charges. This is a significant marketing point, as it caters to the modern consumer’s desire for convenience. Late-night cravings or impromptu lunch orders can be accommodated seamlessly, contributing to increased customer satisfaction and loyalty.

Social Media Integration: Social media platforms play a pivotal role in modern marketing. Your online food ordering system can be seamlessly integrated with popular platforms, allowing customers to share their orders and experiences. Encourage user-generated content, such as food photos and reviews, which serve as authentic and influential marketing content.

Increased Sales and Revenue:

Unique Positioning Through Customized Services: In a landscape where only a handful of restaurants offer online ordering, developing your own food ordering software presents a unique opportunity. By providing customized services, exclusive deals, and enticing offers, your platform can stand out in a sea of uniformity. This not only enhances the customer experience but also positions your restaurant as a frontrunner in the digital food ordering realm.

Cost-Efficient Brand Building: Say goodbye to hefty bills from media advertising and billboards. Your food ordering software serves as a cost-efficient alternative, creating a robust online presence for your business. Harnessing the popularity of social media platforms like Facebook and Instagram, you can rapidly build brand awareness without draining your budget. The result? A significant uptick in sales growth and revenue is driven by the newfound visibility and accessibility of your restaurant.

Access to Customer Data:

Customer Details: Your system provides access to valuable customer data. This data can be utilized to run personalized marketing campaigns, enhancing customer engagement and loyalty.

Improved Customer Services: Having customer details allows you to provide better and more personalized customer services. This can lead to increased customer satisfaction and repeat orders.

Better Personalization:

Special Occasion Marketing: Utilize personalized services to effectively represent your restaurant during special days, holidays, and occasions. Sending good wishes, complimentary items, or exclusive offers during these times fosters a positive relationship with customers.

Creative Marketing: With a creative approach, you can enhance personalization. Offering unique promotions, limited-time deals, and creative gestures can make your restaurant stand out and leave a lasting impression on customers.

Conclusion

Crafting your online ordering system is like adding a secret ingredient to your recipe for success. Starting with aggregators is cool, but the real magic lies in doing it your way—saving costs, boosting your brand, and delighting customers! 🚀 Hungry for success? Contact us to whip up your app and, try our app cost calculator to estimate your development costs based on your unique cravings

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