With the launch of its pilot, the GoYellowBoots platform began gathering the itineraries from all the users who were joining the platform.The users were asked to create the itineraries with vivid details like the destinations covered, the duration of the trip, the travel and accommodation options, the cost of the trip, etc. Apart from creating and uploading itineraries, the users could also use the platform to simply browse for itineraries. They could filter the list of itineraries based on their chosen destination, their budget, their purpose, etc. Along with the itineraries uploading and browsing features the system also had an elaborate gamification structure that promoted the user to higher levels as they submitted more and more itineraries. This gamification plan also took into account the number of downloads that all the itineraries uploaded by a particular user was getting. The itineraries had to be popular. Just creating random itineraries wouldn't move them forward. This gave a huge surge in the number of itineraries that were submitted on the platform.