GoYellowBoots is a young startup founded in 2017. The founding team were avid travellers themselves. They noted that there were several websites that let the users create their own itineraries after all their bookings were done. They were just a glorified versions of a diary. On the other hand, there were travel agents and similar websites that offered pre-planned tour packages for leisure and holiday travellers. It was travelling on a template-format which refrained people from exploring their destinations based on their interests and their preferences. Then there were the review platforms like TripAdvisor, and Yelp, and their likes. While they are great at reviewing places and travel and hospitality businesses, they are hardly of any use unless you know what exactly the user was looking for. They did a good job at informing the user on where they were travelling but they did little in suggesting the user on what should she visit. Thus, despite a plethora of websites in this domain, they left a significant void in the travel planning market which wasn't filled by any travel related portals.
Since this was a newly founded startup, the founders were looking for a team that could help them in turning their vision into a well-functioning software system. This was an interesting challenge for us as we had to create a fresh new interface after thorough brainstorming with the client's team. There was no previous material that we could study and refine upon. We had to start with a blank slate. This meant that our discussions with the GoYellowBoots team had to be extremely detailed so that we could document every single aspect of their vision into our notes. The other important aspect for the project was the research on the contemporary user interfaces. While creating a fresh new interface for any new system, there is a vulnerability that the designers and analysts might introduce an interface that has a very long learning curve for the end users. This leads to a failure of a product in attracting the first batch of users during the early stages of its launch. Thus, we had a challenge in front of us to craft a fresh concept into a system that's easy for users to use and adopt.