The project was launched with 3 distinct modules: (a) the front-end ecommerce website, (b) the web-based admin panel and (c) the mobile app for merchants to manage their product portfolio and their orders. The front-end website was designed completely around the narrative of showcasing multi-cultural products. There merchants were categorised based on the states that they belonged to. This gave a unique culture-based structure to the products on the website. People would immediately know what they want to shop for once they selected the state and the category of products. All merchants were able to showcase their products on a dedicated page.
For easy management of their product portfolio and timely processing of the orders, all the registered merchants were given a Vendor Mobile App. The vendor app allowed the registered merchants to set up their store and upload their products in complete detail. Every time someone purchased the products from a merchant’s store, the Vendor Mobile App would show a push notification to the merchant. The merchant could immediately begin processing the order and once the product was shipped and on its way, the merchant would be able to easily update its shipping status and tracking info in the app for the customer to refer. This way, the merchants wouldn’t need a computer to manage their storefront on the CultureTruck marketplace.