Build E-commerce websites quickly
There is no denying that online buying and selling of goods and services is going every year. It is transcending countries, cultures and business cases. If you’re a small boutique business, or if you’re someone who is looking for a side hustle, if you’re a one-man show or a minimally staffed outfit, an online website can be that sales team that you never had. It can help you bring in a decent amount of sales leads that you can work on and convert. But how do you build such an ecommerce website? Being small and tenuous, you cannot wait for 6 months and invest thousands of dollars behind building your website.
Voila! Say hello to the world of content management systems (or CMS, as we call them). Content management systems are tools that allow us to build various business websites with e-commerce features in no time. Our team works on various popular CMS that are based on the PHP platform. They are trained heavily to bend and mould these systems to work perfectly in a way that suits your business. At a glance they might seem simple and easy, and you’d hear that anyone can build themselves a website using them. But that’s like saying anyone can give themselves a tetanus shot! It seems like an easy thing to do, but it is better to get some help.
We have a team working dedicatedly on the WordPress platform. They’ve built several powerful e-commerce websites that sell variety of different merchandise. The WooCommerce plug-in is like a gift from god! With the help of WooCommerce, Shopify and OpenCart, our team has helped several SMEs by building systems for them in a span of weeks! These are perfectly good systems to get your e-commerce journey started with. Later on, when things turn serious, you can always beef up your infrastructure and customise every feature as per your business operations by building a more powerful system from scratch using heavyweight technologies.
Create a custom web-based system
CMS while a blessing for micro and small enterprises, doesn’t blend in well with businesses with a considerable staff operating in various departments. There are businesses selling goods, but they’ve multiple warehouses where inventory is managed in dated batches. There are different logistical channels used for shipping and delivering that inventory. There is a considerable amount of returns and repairs that need to be handled. After all that, there is accounting that needs to be done for all the sales. The system needs to provide several statistical reports helping the business improve on several standpoints like procurements, storage, logistics, sales, etc. And all these different departments and operations need to be connected to the website because that’s the point of sale that the entire company is working behind.
An e-commerce platform like that is beyond the caliber of any CMS. Even if they’d handle the sales front-end, they’d not do proper justice to the back-end operations, which are equally important, if not more. That’s where the frameworks of the PHP platform come to the rescue. The PHP community has got some impressive frameworks out there that allow us to built tailor made e-commerce platforms for such elaborate businesses. There is a plethora of frameworks out there, but Laravel, Lumen, CakePHP & CodeIgniter are the chosen ones for us. The majority of the PHP development community agrees with us and we have dug deep in these four frameworks to ensure that we know every nook and corner of these frameworks. Laravel is our favorite son, but we don’t discriminate much and we love each of them equally.
- React JS
- Angular JS
- Node JS
- Vue JS
- Backbone JS
- Meteor JS
Future of e-commerce is strong! Be a part of it!
The total online e-commerce sales globally have already crossed over US $3 trillion, and there is no stopping to it. It is bound to keep rising for next few years to come for sure. Numbers don’t lie. We’re pretty sure that the direction of that graph is going to remain the same even post 2021. Hence if you’ve got a business that’s B2C, it’d be almost criminal not to sell your products or services online. Even if you’re a B2B or even complex models like B2G or C2C, there are great opportunities coming up online, where you can get a truck load of leads which you’d take months to aggregate in the offline world.
You need the right tech team at the helm of your business’ online e-commerce mission. A team that understands your business, how it operates, its priorities and its customer base. Only then, you’d be able to gain a healthy traction riding this e-commerce wave. Otherwise it is almost like opening up a shop in a forest where no one comes. If you’re not sure about how can an online e-commerce website impact your business, or how can you beat your competitors who’ve already established themselves online before you, talk to our team members. We’d be happy to discuss what opportunities lie ahead for your business.
Questions in your head right now:
Yeah, that’s absolutely true for all those 87% dead websites that we were talking about above. The truth is, if you spend peanuts, you’ll get monkeys. If you want experts to work for you, you’ll need to spend a serious amount. Yes, building a WordPress based website, or a Shopify based website won’t take long, but there are tons of other things that are important, apart from just getting the website built up. The website requires a well-thought out design, not just pretty bells and whistles but omething that your customers and clients can connect with. It might need some custom developed plug-ins to perform some specific operation to suit your business. You will definitely need a proper SEO team, who can help you get the on-page structure and content right so that your website shoots up the ranks in search results when your potential customers go searching for businesses like you. Trust us, it takes a lot to achieve success online in the world of e-commerce. Yes CMS assures lesser costs and shorter production time. But that doesn’t mean guaranteed success. That’s a different goal altogether.
You probably won’t be happy with the way the world of CMS works. Your marketplace platform is going to require a lot of specific, custom-made features. It is going to be very different from normal, 1-merchant e-commerce websites. For you, a custom-based approach would be much better. We’ll need to study the business model of your marketplace and how your merchants would be interacting with the buyers and how the business would be conducted on the platform. The entire platform would be built around that.
But before you begin those discussions with us about your how would we be building your marketplace platform in form of an online e-commerce website, you need to do your groundwork and toil hard to find the first batch of merchants that’d stick with you when your website gets launched. In such ventures, getting all that preparations done perfectly is more important than building your website. Several marketplaces fail because the founding team didn’t work well on the merchant relationships and didn’t do a good job scouting them and managing them. Building even the most complicated of online marketplaces isn’t going to be a tough job. But getting all that field work right is going to be harder than rocket science!
Yeah, sure. We get that a lot. People think that WordPress is easy and they’d be able to do it themselves. But if only the world was that simple! If you’re just looking to build yourself a simple blog or a static website with just a few web pages on WordPress, then sure you should be able to do it yourself. But the moment you involve database, and plug-ins, and theme customisations to it, you’ll need us. Today, WordPress and for that matter other CMS too have grown quite large to allow people to build websites for various different purposes. You can even build online marketplaces using them. It isn’t advisable to do so, but it can be done! So, they are no longer just blogging platforms. They are much more than that. It’s better to get acquainted with the beast you’re about to mess with before rolling your sleeves.
Umm, we wouldn’t say that’s a wise idea. Online e-commerce is just another medium for getting customers. It is just another channel. It isn’t the answer to all our problems. It’s faster and more impactful than the offline world for sure. But the offline commerce hasn’t started declining either. Yes, in certain developed countries, the brick and mortar businesses are running dry because of their online competition, but that’s still a minor ripple when compared to the scale of global commerce. Even the biggest e-commerce giants like Amazon and Alibaba are working behind their own physical, brick-n-mortar stores. So, clearly the traditional way people buy and sell things hasn’t gone out of fashion. It has only been altered at a few places. Keep the ground sales team for now, keep a close watch on their numbers. Work hard on your e-commerce side and see if it starts to beat those offline numbers. Even after the online orders beat those numbers, don’t fire them. Keep them on-board, and keep trying something new with them. You don’t want to keep all your eggs in 1 basket. The online world is very young and fickle. You never know if a day comes when you want to lean back on those guys again.